Internet Infrastructure

Tier 3-4.Database Services

1 - to - 1.Marketing

Personalization

Real-Time.Event Tracking

Ad Mgmt

Portfolio Mgmt

Unpredictable Demand Spikes

Thousands of Users

E-Commerce Catalogs, Carts, User Profiles

Tier 2.Application Logic

Tier 1.Web Clients

Performance, .Scalability and .Availability are Key!

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