Online Stock Trading
Q4 ‘98 online trading.surged 34%
January ‘99 online.trades up by 50%
1 in 7 stock trades.executed on web
Charles Schwab recorded 1 billion web hits in January
- Maintain 3 times peak capacity, when threshold flexed they add more
- Very expensive, especially if equipment sits idle
Online brokerages constantly add features
- Risky, but must be done to remain competitive
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