Eight Critical Success Factors in E-commerce and E-business

Customers.com - Patricia B. Seybold, Ronni T. Marshak

• Target the right customers

  • Measure lifetime value

• Own the customers total experience

  • Who owns the customer?

• Streamline business processes that impact the customer

  • Make your company easy to do business with

• Provide a 360-degree view of the customer relationship

  • Capture every interaction

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