The Fallacies of Web Commerce Fulfillment

# 1 We’re selling over the Web, so we must be making money

# 2 Our differentiation on the Web will come from our front-end

# 3 We can always do back-end integration later

# 4 Our logistics operations can handle Web commerce

# 5 Our existing supplier relations will support Web commerce

# 6 Our order management system can handle Web commerce

# 7 We can now sell effectively to anyone around the globe

Source. Gartner Group March 1, 1999

Web commerce transactions are often unprofitable because companies fail to change their back-end fulfillment processes. Here are the major fallacies to avoid:

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