PPT Slide

Customer Relationship Management

Business

• 9th largest bank card company

• 13.6 million customers; 15 billion managed loans

Business Objectives

• Quickly identify profitable credit card customers and target through predictive prospecting

• Use information based technology to reduce time to market

• Manage a recent doubling of growth in business with more powerful computing

• Control risk at the individual account level Solution

• Rapid implementation of data warehouse

• SAS Data mining solution for customer profiling and targeted marketing

• 2 - HP 9000 Enterprise Servers (T-500)

• 1TB Oracle database

Benefits

• Faster delivery of product marketing materials to a more accurate, targeted customer base

• Improved risk management at the individual account level

• 20% return on equity; 40% average account growth

"Capital One performs intensive and sophisticated analyses on billions of pieces of data, and HP's reliable performance enables us to reach the people we want with highly individualized solicitations. ... HP is a key component of Capital One's successful information-based strategy."

John Pastore

Infrastructure Technology Manager

Previous slide

Next slide

Back to first slide

View graphic version