Using Geodemographic Data and Statistical Models:

MARKET

SEGMENTS

Geodemographic Cluster

or Segments

At the macro level, using geographic and demographic

information, large segments can be identified that have

common attributes.

Once complete, by assuming a percentage of your

customers in each group, you can segment your

customer base and/or target markets.

However

You can’t

Identify &.Target Specific

Individuals

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