Understand the Price Waterfall,.Manage the Income Leakages

29.02

4.26

0.71

2.27

21.78

0.25

0.22

0.85

0.6

0.74

0.32

18.8

Merchandising allowance

Distributor discount

Full truck load discount

Promotional discount

Cash discount

Receivables carrying cost

Co-op advertising

Annual volume rebate

Freight

Base price

Invoice price

Pocket price

Customer agreements

Promotions

Bonuses

Pocket discount 10.22 (36%)

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