Real-Time Ad Targeting & Reporting

• The Requirements:

  • Accept ad display criteria, deliver ad statistics & banner ads in real-time
  • Ensure high-availability
  • Provide ad-hoc query support via standard data analysis tools
  • Leverage existing advertising & customer service programs

• The IMDB Solution:

  • Tens of thousands of database .operations per second
  • RDBMS conformance, compatibility
  • Stds-compliant SQL/ODBC interface

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