HPWorld 98 & ERP 98 Proceedings

The New ROI for Enterprise Applications: Minimizing Complexity and Maximizing Value

Doug Sallen


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Table of Contents

BAAN

The Baan Company

Increase the size of the Baan “footprint”

Baan Company Industry Focus

The Economics of a Web

Benefit to Partner: numbers/revenues grow rapidly

Huge Partner Opportunities

Reinforcing growth cycles

Mid Market Opportunity

Enterprise Vendors Provide Full Spectrum Solutions

Middle Market Represents Significant Opportunity

Industry is Moving to an Architecture Driven Model

Channel Development Decisions

The Middle Market Challenge

Middle Market Has Distinct Characteristics

Middle Market Needs From ERP Investments

Middle Market Has Increasingly Savvy Technology Outlook

ROI for ERP is in the System as much as the Business Case

The Challenge/Solution

The Midmarket Challenge

The “Old” Way: Complexity, Complexity, Complexity

Limitations of ERP

Legacy Vendors Don’t Provide Breadth

True Midmarket Solutions

Midmarket Solutions: Channel Solution

Where Baan is now!

Expanding the Market for ERP

Baan-on-Board: Optimized for the Midmarket

Baan-on-Board: Managed Complexity

Baan-on-Board: Pre-Configured for Each Market

Where we are now:

Baan-on-Board: Strategic Roadmap

BAAN Midmarket Solutions